NetEase Interactive Entertainment has filed a new trademark for “ECC: REDLINE,” covering computer games, multiplayer online games and massively multiplayer online role-playing game services. The U.S. application was filed on September 21, 2026, while a corresponding European Union application was filed the same day, making the name a concrete new NetEase filing rather than an unsubstantiated game rumor.
The U.S. trademark application carries serial number 50120870 and is currently listed as a new application that has not yet been assigned to an examiner. Its goods and services include downloadable computer game software for PCs and mobile phones, software for interactive online games, and software specifically described for multiplayer online games. The filing also covers entertainment services involving online multiplayer games and MMORPGs. Justia Trademarks +1
A separate EU trademark filing uses application number 019424883 and was submitted to the European Union Intellectual Property Office on September 21. That application is also owned by NetEase Interactive Entertainment and covers downloadable and recorded computer game software, smartphone applications, online game services and virtual-reality game services. The European filing is currently under examination. TrademarkElite +1
The wording is notable because NetEase did not limit the U.S. application to generic entertainment or software categories. The filing explicitly lists “massively multiplayer online role playing games (MMORPG)” alongside online multiplayer video games, tournaments and other gaming services. That provides evidence that the company intends to protect ECC: REDLINE in connection with online gaming, although a trademark specification does not establish that every listed service will necessarily be used by a final product. Justia Trademarks
The trademark discovery also comes alongside another new NetEase filing for “SEA OF REMNANTS,” which was submitted in the United States on the same September 21 date. Both marks appear in recent trademark records under NetEase Interactive Entertainment, suggesting the company is continuing to secure names for multiple gaming projects or products. However, the filings alone do not establish whether the projects are being developed internally, by a specific studio, or whether either name represents a game currently close to announcement. Trademarkia +1
For now, ECC: REDLINE should therefore be treated as the name of a newly trademarked NetEase gaming property rather than a confirmed upcoming MMO. NetEase has not publicly announced the game’s genre beyond what can be inferred from the trademark classes, and the filing provides no information about its setting, gameplay, platforms, development studio, release window or launch plans. The trademark does, however, establish that NetEase has formally sought protection for the name across multiple major gaming markets. Justia Trademarks +1
The filing is particularly relevant given NetEase’s broader portfolio of online games and its continuing investment in new intellectual properties. Until the company provides additional information, the safest interpretation is that ECC: REDLINE is a newly protected gaming name with online multiplayer and MMORPG-related classifications, rather than confirmation of a specific unannounced MMO project.
